Curriculum and Syllabuses – Management and Innovation in Tourism – Master
BACHELOR PROGRAMS
MASTER PROGRAMS
Curriculum and Syllabuses
Management and Innovation in Tourism – Master
| Year I | ||||
| Semester I | ||||
| No. | C/E | Subjects | Lessons/week | ECTS |
| 1 | C | Research methods | 4 | 6 |
| 2 | C | Marketing and globalization | 4 | 6 |
| 3. | C | Financial management | 4 | 6 |
| 4 | C | Management theory and practice | 4 | 6 |
| 5 | C | Strategic human resource management | 4 | 6 |
| Semester II | ||||
| 1 | C | Change management | 4 | 5 |
| 2 | C | Management of service operations | 4 | 5 |
| 3 | C | Management of innovations in tourism | 4 | 5 |
| 4 | C | Business development and entrepreneurship in tourism | 4 | 5 |
| 5 | E | Customer behavior management | 4 | 5 |
| 6 | E | e-Marketing | 4 | 5 |
| 7 | E | English language | 4 | 5 |
| Year II | ||||
| Semester III | ||||
| No. | C/E | Subjects | Lessons/week | ECTS |
| 1 | C | Rural economic development and tourism | 4 | 5 |
| 2 | C | Strategic management | 4 | 5 |
| 3 | C | Intercultural communication management | 4 | 5 |
| 4 | C | Management of projects and investments in tourism | 4 | 5 |
| 5 | E | e-Tourism | 4 | 5 |
| 6 | E | Customer relationship management | 4 | 5 |
| 7 | E | Sustainable environmental management | 4 | 5 |
| 8 | E | German language | 4 | 5 |
| Semestri IV | ||||
| 1 | O | Master theme | 30 | |
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