Curriculum and Syllabuses – Management and Innovation in Tourism – Master

Curriculum and Syllabuses

Management and Innovation in Tourism – Master

Year I
Semester I
No. C/E Subjects Lessons/week ECTS
1 C Research methods 4 6
2 C Marketing and globalization 4 6
3. C Financial management 4 6
4 C Management theory and practice 4 6
5 C Strategic human resource management 4 6
Semester II
1 C Change management 4 5
2 C Management of service operations 4 5
3 C Management of innovations in tourism 4 5
4 C Business development and entrepreneurship in tourism 4 5
5 E Customer behavior management 4 5
6 E e-Marketing 4 5
7 E English language 4 5
Year II
Semester III
No. C/E Subjects Lessons/week ECTS
1 C Rural economic development and tourism 4 5
2 C Strategic management 4 5
3 C Intercultural communication management 4 5
4 C Management of projects and investments in tourism 4 5
5 E e-Tourism 4 5
6 E Customer relationship management 4 5
7 E Sustainable environmental management 4 5
8 E German language 4 5
Semestri IV
1 O Master theme 30

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