Management and Innovation in Tourism 2022/2023 – Master  

Management and Innovation in Tourism 2022/2023 – Master

The study program in Management and Innovation in Tourism, offered in the second cycle of the studies (in Master studies), focuses on creating future professionals in the field of management and innovation in tourism with the aim to develop and advance this field in Kosova, but also to help graduates to easily integrate not only in the national labour market, but also in the global one.

The program aims at preparing students with adequate skills in the field of management and innovation in tourism and hospitality, with the aim to influence the development and advancement of this field in Kosova, but also to prepare professionals not only for the local labour market but also for the regional and global market.

Overall objectives

In order for students to succeed in a competitive and ever-changing environment in the future, the University offers them theoretical and practical teaching and learning that will help them:

  • Analyze various relevant academic, professional and research ethical issues;
  • Apply their knowledge and skills in various fields in carrying out complex managerial activities;
  • Communicate and present their work using academic language and terminology to both professionals and the general public;
  • Contribute to new ways of developing marketing, market, and innovative thinking;
  • Analyze and evaluate finances, investments and costs in the enterprise;
  • Demonstrate leadership skills, people management and conflict / change management.

Specific Objectives

  • Develop different tourism products from the experiences and experiences of tourists / travelers;
  • Analyze the sociological and psychological phenomena of visitors / tourists to understand their motives and expectations for a professional management of tourist attractions, museums, exhibitions, excursions, etc;
  • Be successful entrepreneurs through the planning and development of innovative tourism services;
  • Develop electronic forms of communication for business promotion such as eTourism, social networks, etc.;
  • Identify national and international tourism potentials (such as rural, cultural tourism, etc.);
  • Develop and manage innovative projects and various tourism events;
  • Manage the quality of customer service in various tourism projects.

Job opportunities in the future

Upon completion of the studies, graduates will be able to work in the following industries and type of engagements:

  • State institutions (central and local level);
  • Travel and tourism agencies;
  • Various public and private companies;
  • Education;
  • Tourism product developer / manager;
  • Project manager;
  • Self-employed and entrepreneur.

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